You spend a lot of time trying to build your real estate business through marketing efforts, referrals, and other resources. Unless you are offering what buyers and sellers are looking for in a real estate agent, however, you will have a lot of trouble finding repeat clients and referrals in the market. Once you know what people are looking for, you can start to market toward that and attract more clients than ever before.

What Buyers Are Looking For

There are many different kinds of buyers and you need to know what each of them are looking for. For example, first time home buyers are looking for someone who is very knowledgeable and can walk them through every part of the process with ease. Investors, on the other hand, are looking for something a bit more transactional as well as a lot of data. Most of them are looking for someone who can be aggressive when it comes to finding great deals. Out of town buyers will rely on you to be very thorough since they cannot be there to do that themselves. To be successful, you need to be able to identify the type of buyer you are dealing with to better serve them. All buyers will expect you to have a deep knowledge and understanding of the area so you can provide them with the insight before they purchase.

What Sellers Are Looking For

Sellers tend to be a lot less complex than buyers. On the surface, most of them are just looking for a real estate agent that can sell their home quickly and get them top dollar for the listing. You will not be able to do that for every home but you need to be able to tell people what is realistic and what they can do to get the job done faster, such as repairs or some landscaping. Not everyone will take your advice but when they do, it will make your job easier and you will be able to better impress them when it sells faster and for a great price. The best thing you can do with sellers is provide them with the best expectations so they do not come in with something unrealistic that will ruin their image of you in the end. If the seller cannot come closer to those realistic expectations, they may not be the best customer to rely on for referrals.

Basic Skills all Clients are Looking For

In the end, when it comes to some pretty basic skills, it will not matter whether or not you are working with buyers or sellers. All of your clients will expect you to have these basic skills when they hire you to be their real estate agent:

  • Negotiation skills
  • Knowledge of the area and neighborhoods
  • Knowledge of the buying and selling process
  • Knowledge of the contracts used during the process
  • Communication skills
  • Responsiveness
  • Honesty and integrity

There are, of course, other skills that they will expect you to have such as basic people skills and technical skills as it pertains to the industry. As you get further along in your career, you will get better with the technical skills but you will need to actively work on your people skills if they are not as great as you would like them to be.

Once you have all of these skills mastered, you are ready to take on the real estate world and become a successful agent in the market of your choosing. Even if you have not mastered these skills, you should begin to work more and more on them so you can give your clients the best you can offer. Over time, you will begin to master all of them.



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